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Publishers Embrace Buy Now, Pay Later Technology to Streamline Commerce - Adweek

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Buy now, pay later (BNPL) technology, a financial tool sweeping the digital retail ecosystem, has found its way to the media industry, leading to improved conversion rates, higher average order volume and, ultimately, increased revenue for publishers.

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December 07, 2021 at 05:34AM
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Publishers Embrace Buy Now, Pay Later Technology to Streamline Commerce - Adweek
"later" - Google News
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