Senate candidates spending campaign cash early so they can raise more later - Roll Call

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“So you invest, invest, invest, build your file … and then the payoff comes,” she said. 

Some campaigns may already be seeing the benefits of early investments. 

In the first quarter from January through March, Pennsylvania Democratic Lt. Gov. John Fetterman spent $2.1 million, or roughly half of the $4 million he raised for the state’s open Senate race. Most of his expenditures, $1.5 million, were on “email acquisition,” digital ads and digital consulting. Fetterman had another strong quarter from April through June, raising $2.5 million, although he has not yet released his cash-on-hand number. 

The early spending helped Fetterman build an email list of more than 1 million supporters, according to his campaign. The second quarter included 31,000 first-time donors. Almost none of the donors have hit the individual donation limit of $2,900 for the primary and $2,900 for the general election, so they can continue to give to the campaign. 

Kelly and Warnock, who had both built robust fundraising operations for their special elections, continue to see their grassroots donors engaged and growing. More than 110,000 people have donated to Warnock, according to his campaign. And 35 percent of Kelly’s donors so far in 2021 are new. 

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Senate candidates spending campaign cash early so they can raise more later - Roll Call
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